Bowling Green State University Athletics
Bowling Green Partners with Influxer for Co-Branded Merchandise
August 01, 2024 | General
BOWLING GREEN, Ohio – Bowling Green State University announced a partnership with Influxer, providing Falcon student-athletes the opportunity to monetize their name, image and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
Each of the 426 Falcon student-athletes from every team will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.
"Influxer is excited about this partnership with the Falcons to bring a great NIL opportunity that benefits everyone, said Influxer Vice President Keith Miller. "Jake Warnke and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with BGSU and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 300 universities, including Oklahoma, LSU, Houston and SMU.
Falcon fans can click here to purchase co-branded apparel.
The partnership with Influxer is the latest effort by Bowling Green to support its student-athletes in the NIL space. BGSU also has an NIL marketplace through OpenDorse and has expanded its partnership with INFLCR.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
Each of the 426 Falcon student-athletes from every team will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.
"Influxer is excited about this partnership with the Falcons to bring a great NIL opportunity that benefits everyone, said Influxer Vice President Keith Miller. "Jake Warnke and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with BGSU and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 300 universities, including Oklahoma, LSU, Houston and SMU.
Falcon fans can click here to purchase co-branded apparel.
The partnership with Influxer is the latest effort by Bowling Green to support its student-athletes in the NIL space. BGSU also has an NIL marketplace through OpenDorse and has expanded its partnership with INFLCR.
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