Bowling Green State University Athletics
Allen W. And Carol M. Schmidthorst College Of Business Named Presenting Partner Of Bowling Green Women's Athletics
July 01, 2026 | General, Softball, Women's Basketball, Women's Cross Country, Women's Golf, Gymnastics, Women's Soccer, Women's Swimming & Diving, Women's Tennis, Women's Track and Field, Volleyball
BOWLING GREEN, Ohio – Bowling Green State University (BGSU) Athletics and the Allen W. and Carol M. Schmidthorst College of Business have expanded their partnership, naming the Schmidthorst College of Business the presenting partner of Bowling Green Women's Athletics. The agreement marks the first time nationally that a college of business has become the presenting partner of a university's women's athletics programs. The partnership spans all 11 BGSU women's sports, including basketball, cross country, golf, gymnastics, soccer, softball, swimming & diving, tennis, track and field (indoor and outdoor), and volleyball.
"This partnership represents a defining moment for Bowling Green Athletics and the Schmidthorst College of Business," said BGSU Vice President for Athletics Strategy Derek van der Merwe. "For the first time, an academic college is serving as the presenting sponsor of all of our women's athletic programs, demonstrating a shared commitment to excellence both in competition and in the classroom. At its core, this partnership is about investing in our female student-athletes by preparing them for success on the court and long after their playing careers have ended. Together, we're creating opportunities that extend beyond the field of play while showcasing the strength of collaboration across our university. It's an innovative partnership that reflects who we are as an institution and where we're headed together."
The expanded agreement builds on a foundation that began in 2024, deepening the relationship between two of BGSU's flagship programs and creating new opportunities to support women student-athletes inside and outside of competition.
A key component of the partnership is a campaign highlighting female Falcon student-athletes who are currently enrolled in the Schmidthorst College of Business. The campaign will feature video and graphic content across BGSU Athletics' social channels, telling the stories of the women student-athletes who are competing at a high level while pursuing their business degrees.
"The Schmidthorst College of Business is honored to partner with Falcon Athletics as the presenting sponsor of women's athletics," said Dean of the Schmidthorst College of Business Dr. Jennifer Percival. "As home to many student-athletes, we value the leadership, teamwork, and perseverance they develop in competition, qualities that define exceptional business leaders. This innovative partnership reflects our commitment to building strong leaders while enhancing the student experience. Together, we are strengthening connections across the Bowling Green community and look forward to cheering on our Falcons all year long."
Additional elements of the partnership include increased visibility and branding of Schmidthorst College of Business on game days and across women's sports social media and digital marketing channels.
"We are grateful to the Allen W. and Carol M. Schmidthorst College of Business for expanding its partnership and helping create unprecedented opportunities for Bowling Green Women's Athletics," said Manager for Business Development with Falcon Sports Properties Adam Hushon.
The deal was facilitated by Falcon Sports Properties, the locally based team of Learfield — the leading media and technology company powering college athletics — which serves as the exclusive multimedia rights holder for Bowling Green Athletics and oversees all sponsorship agreements on behalf of the Falcons.
About Bowling Green State University
Founded in 1910, Bowling Green State University is a top public university in Ohio, providing transformative educational experiences and fostering student success through innovation, research, and community engagement.
About BGSU Allen W. and Carol M. Schmidthorst College of Business
The Schmidthorst College of Business prepares future leaders and entrepreneurs to drive meaningful impact in a dynamic global economy. Grounded in innovation, integrity and experiential learning, the college provides students with the knowledge, skills and support needed to succeed. Through industry-connected faculty, hands-on learning opportunities and modern facilities, students gain real-world experience and the confidence to turn ideas into action. Graduates are equipped to launch ventures, analyze complex challenges and lead organizations with purpose and vision. A collaborative and forward-thinking community defines the Schmidthorst experience, one that encourages curiosity, fosters creativity and empowers students to grow as confident, capable leaders.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"This partnership represents a defining moment for Bowling Green Athletics and the Schmidthorst College of Business," said BGSU Vice President for Athletics Strategy Derek van der Merwe. "For the first time, an academic college is serving as the presenting sponsor of all of our women's athletic programs, demonstrating a shared commitment to excellence both in competition and in the classroom. At its core, this partnership is about investing in our female student-athletes by preparing them for success on the court and long after their playing careers have ended. Together, we're creating opportunities that extend beyond the field of play while showcasing the strength of collaboration across our university. It's an innovative partnership that reflects who we are as an institution and where we're headed together."
The expanded agreement builds on a foundation that began in 2024, deepening the relationship between two of BGSU's flagship programs and creating new opportunities to support women student-athletes inside and outside of competition.
A key component of the partnership is a campaign highlighting female Falcon student-athletes who are currently enrolled in the Schmidthorst College of Business. The campaign will feature video and graphic content across BGSU Athletics' social channels, telling the stories of the women student-athletes who are competing at a high level while pursuing their business degrees.
"The Schmidthorst College of Business is honored to partner with Falcon Athletics as the presenting sponsor of women's athletics," said Dean of the Schmidthorst College of Business Dr. Jennifer Percival. "As home to many student-athletes, we value the leadership, teamwork, and perseverance they develop in competition, qualities that define exceptional business leaders. This innovative partnership reflects our commitment to building strong leaders while enhancing the student experience. Together, we are strengthening connections across the Bowling Green community and look forward to cheering on our Falcons all year long."
Additional elements of the partnership include increased visibility and branding of Schmidthorst College of Business on game days and across women's sports social media and digital marketing channels.
"We are grateful to the Allen W. and Carol M. Schmidthorst College of Business for expanding its partnership and helping create unprecedented opportunities for Bowling Green Women's Athletics," said Manager for Business Development with Falcon Sports Properties Adam Hushon.
The deal was facilitated by Falcon Sports Properties, the locally based team of Learfield — the leading media and technology company powering college athletics — which serves as the exclusive multimedia rights holder for Bowling Green Athletics and oversees all sponsorship agreements on behalf of the Falcons.
About Bowling Green State University
Founded in 1910, Bowling Green State University is a top public university in Ohio, providing transformative educational experiences and fostering student success through innovation, research, and community engagement.
About BGSU Allen W. and Carol M. Schmidthorst College of Business
The Schmidthorst College of Business prepares future leaders and entrepreneurs to drive meaningful impact in a dynamic global economy. Grounded in innovation, integrity and experiential learning, the college provides students with the knowledge, skills and support needed to succeed. Through industry-connected faculty, hands-on learning opportunities and modern facilities, students gain real-world experience and the confidence to turn ideas into action. Graduates are equipped to launch ventures, analyze complex challenges and lead organizations with purpose and vision. A collaborative and forward-thinking community defines the Schmidthorst experience, one that encourages curiosity, fosters creativity and empowers students to grow as confident, capable leaders.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Wednesday, July 01
Tuesday, June 30
Sunday, June 28
Friday, June 26