BGSU Athletics is rolling out a new tagline as part of our marketing efforts for the upcoming 2008-09 seasons, and we want YOU, our loyal Falcon fans, to join in the campaign in a variety of ways. Inspired by lyrics taken directly from "Ay Ziggy Zoomba," BGSU's official spirit song, "ROLL ALONG!" is being incorporated into all marketing collateral for the athletic department.
"It's a new call to action for our fans and alumni, and more importantly, a way to unify Falcons of all ages everywhere," commented Brian Delehoy, BGSU's Assistant Athletic Director for Marketing.
In addition to being featured on all printed collateral consisting of schedule posters, schedule cards, and season ticket materials, "ROLL ALONG!" will be seen and heard in print, radio and television ads. The tagline has also been integrated into the daily operation of the BGSU Athletic Department, as all staff members have added it to their email signatures, and office and cell phone voicemails.
Not surprisingly, BGSU athletic events in 2008-09 will also play a large role in the branding of the phrase. "ROLL ALONG!" will be incorporated into the game experience in a variety of ways, culminating as fans exit an event, at which point they'll receive a Tootsie Roll and the greeting "ROLL ALONG!" from an event staff member as a gesture of thanks and appreciation for their attendance and continued support of BGSU Athletics.
Looking to join "Operation 'ROLL ALONG!'," as it has been internally tabbed by department staff? It's as easy as 1-2-3...simply do any or all of the following: 1) Edit your email signature to include "ROLL ALONG!" in place of, for example, "Sincerely," and do the same with your closing greetings in any messaging on social network websites such as Facebook or MySpace; 2) Edit your closing greeting on any home, cell or business phone voicemail messages as applicable; and 3) Incorporate "ROLL ALONG!" into your regular interactions with fellow Falcons, for example, at a home or road BGSU athletic event.